Experience the Heart of Spain: A Curated Guide to Things to Do in Madrid

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Madrid is a city where history and creativity blend into a vibrant tapestry of experiences. For the luxury traveler, this means going beyond sightseeing to discover a side of the city that is authentic, exclusive, and truly memorable. At Avelia Travel, our guides are based on genuine, first-hand experience, and we have meticulously crafted these unique activities for our clients.

This guide goes beyond the conventional list to provide a glimpse into Madrid’s most exclusive activities, each designed to immerse you in the city’s elegance.

Use this guide alongside our full Madrid Travel Guide for essential insights on where to stay, eat, and explore.

Immersive Cultural Journeys: Exclusive Access

We believe that true luxury is defined by access. Our private tours are designed for connoisseurs of art and history who wish to experience Madrid's cultural treasures in a way that is simply not possible for the general public.

Throne Room of the Royal Palace of Madrid with ornate red-and-gold décor, captured during a private tour.

The Royal Palace: A Private, Regal Glimpse

Based on our experience arranging bespoke tours, we know that a private, after-hours visit to the Royal Palace is the ultimate way to appreciate its splendor. A dedicated art historian guides you through the stunning State Rooms and private apartments, offering you an intimate look at areas not accessible to the public and sharing stories you won't find in any guidebook.

Visitors enjoying early access to the Prado Museum’s Hall of the Realms, viewing Spanish masterworks without crowds.

The Prado Museum: A Masterpiece Unveiled

We recommend a private, early-morning viewing of the Prado Museum with an expert art historian. We’ve found that this is the only way to truly appreciate masterpieces by Goya and Velázquez without the crowds. You'll have the time and space to connect with the art and ask questions in a personal setting.

Monument to Alfonso XIII in Madrid’s El Retiro Park, featured on a private architectural walking tour.

A Journey Through Madrid's Architectural History

For those with an eye for design, we offer a bespoke architectural walk led by a local design historian. From personal experience, we know that understanding Madrid's design eras, from the regal grandeur of the Habsburgs to the modern elegance of the Gran Vía, unlocks a new appreciation for the city's unique charm.

An Epicurean Adventure: Gaining Insider Access

Madrid's culinary scene is a blend of time-honored tradition and bold innovation. Our culinary experiences are designed not just to feed the palate but to tell the story behind the food.

Amélie No. 3 Oyster served at Ramón Freixa in Madrid, part of a private Michelin-star dining experience.

A Michelin-Starred Masterclass

We have cultivated relationships with some of Madrid's most acclaimed chefs to offer an exclusive experience. Our clients have enjoyed a custom-designed tasting menu at a Michelin-starred restaurant, and in some cases, a private kitchen tour and a personal conversation with the chef, getting an intimate look at their creative process.

Discover more in our Madrid’s food and cuisine guide.

Gourmet tapas selection in Madrid, including anchovies, olives, and charcuterie, part of a curated wine crawl.

The Ultimate Tapas & Wine Crawl

Forget crowded bars and tourist traps. Our sommelier-led tapas and wine crawl takes you to Madrid's most historic and prestigious taverns. We arrange private tastings of exclusive wines and vermouths, ensuring a journey into the city's vibrant food culture with a true expert at your side.

The Mercado de San Miguel Madrid

A Bespoke Market Experience

The Mercado de San Miguel is a landmark, but the luxury experience lies in a guided tour and private tasting with a local gourmet expert. We've arranged for our clients to sample the very best jamón ibérico, artisanal cheeses, and fine wines the market has to offer, all while hearing the stories of the local vendors.

Curated Day Trips & Exclusive Experiences

Madrid is the perfect starting point for discovering some of Spain's most beautiful and historic cities.

Panoramic view of Segovia’s Roman aqueduct, a highlight of a private day trip from Madrid.

Toledo & Segovia: A Private Journey

We regularly arrange private day trips to the stunning cities of Toledo and Segovia. A private, chauffeured luxury vehicle and a dedicated local guide ensure you can explore the rich history and unique architecture of these UNESCO World Heritage sites at your own pace and without the hassle of public transport.

More Guides to Madrid

Make the most of your stay in Madrid with our complete set of curated travel guides:

  • Madrid Travel Guide
    A comprehensive look at the capital’s grand boulevards, cultural icons, and refined accommodations.

  • Things to Do in Madrid (You are here)
    From world-famous museums to local neighborhoods, explore the best experiences Madrid has to offer.

  • Madrid Food & Cuisine Guide
    Tapas, tasting menus, and gourmet markets that define the capital’s culinary scene.

  • Madrid Sample Itinerary
    A thoughtfully designed trip plan blending art, culture, and exclusive local experiences.

  • Best Time to Visit Madrid
    Seasonal recommendations to help you plan the perfect luxury escape.

Exclusive VIP Experiences Across Spain

While Madrid offers incredible culture and cuisine, you can elevate your luxury Madrid trip with tailor-made excursions across Spain.

A Note from the Founder

Ramin Jafari

Founder & Lead Travel Designer, Avelia Travel

Drawing on five years of life immersed in Spain and a lifetime of international travel, Ramin Jafari is the expert behind every bespoke luxury trip Avelia Travel creates. As Founder and Lead Travel Designer, he combines world-class hotels, fine cuisine, and cultural experiences into tailor-made itineraries across Spain, Italy, and France — always with the mission of creating unforgettable journeys that become lifelong memories.

Read Ramin’s Full Story

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Let’s Design Your Luxury Madrid Trip

Whether it’s private palace tours, curated cuisine, or insider cultural access, Avelia will tailor every moment of your Madrid journey to reflect your style and interests. Fill out the form below, and one of our travel specialists will be in touch within 24 hours to begin planning your personalized itinerary.